UI/UX Redesign for an EdTech Platform
January 26, 2025
The Challenge
An online course platform, EdTech, is facing issues like high bounce rates and low student engagement as its website has a complex user interface, difficult navigation systems, outdated visuals, and poor mobile responsiveness, which makes it complicated for users in their learning journey.
They needed precise UI/UX design overhauls that could improve the user experience. They also require a data-driven approach that may include usability testing, interactive design elements, and mobile-friendly interfaces that enhance their overall learning experience.
and a mobile-friendly interface to enhance the learning experience.
The Solution
- Substantial user research and an A/B test conducted
- AI-Driven custom course recommendations integration
- Low-fidelity and high-fidelity wireframes and prototypes creation
- Designed following more mobile responsiveness and accessibility
- The platform is redesigned with intuitive layouts and by adding interactive elements
Results
- Bounce rate reduced from 65% to 25%
- Conversion rates are boosted by 30%
- User engagement increased by 80%
- Course completion rates improved by 45%
Tech Stack & Team Size
- Tech Stack : Figma, Adobe XD, React.js, Tailwind CSS, Firebase
- Team Size : 4 (2 UI/UX Designers, 1 Frontend Developer, 1 Research Analyst)